Según un estudio de Cornell, precios hoteleros más bajos cuestan dinero a los hoteles en buenos tiempos y en malos

Cathy Enz, Ph.D.

Linda Canina, Ph.D.

When close competitors cut their prices, the temptation for hotel operators is to follow with reductions of their own. While that strategy may increase occupancy, it reduces revenue per average room (RevPAR), when compared to a hotel's competitive group. This is the key finding of a new study from Cornell's Center for Hospitality Research, "Competitive Pricing in Uncertain Times," by Cathy A. Enz, Linda Canina, and Mark Lomanno. The study is available at no charge from the center at http://www.hotelschool.
cornell.edu/research/chr/pubs/
reports/2009.html.

"Our goal was to compare the effects of pricing strategies among close competitors, first during a weak economy and then during boom times," said Enz, who is the Louis G. Schaeneman, Jr. Professor of Innovation and Dynamic Management at the School of Hotel Administration. "Using the database provided by STR, we were able to analyze relative pricing, occupancy, and RevPAR in over 67,000 hotel observations, from 2001 through 2007."

Otros artículos publicados online:

Competitive Hotel Pricing in Uncertain Times

Vol 9 No 10 Cathy A. Enz Ph.D., Linda Canina Ph.D., and Mark Lomanno

Managing a Wine Cellar Using a Spreadsheet

Vol 9 No 9 Gary M. Thompson Ph.D.

$ or Dollars: Effects of Menu-price Formats on Restaurant Checks

Vol 9 No 8 Sybil S. Yang, Sheryl E. Kimes Ph.D., and Mauro M. Sessarego

Customer Preferences for Restaurant Technology Innovations

Vol 9 No 7 Michael Dixon, Sheryl E. Kimes Ph.D., and Rohit Verma Ph.D.

Fostering Service Excellence through Listening: What Hospitality Managers Need to Know

Vol 9 No 6 Judi Brownell Ph.D.

How Restaurant Customers View Online Reservations

Vol 9 No 5 Sheryl E. Kimes Ph.D.

Key Issues of Concern in the Lodging Industry: What Worries Managers

Vol 9 No 4 Cathy A. Enz Ph.D.

Compendium 2009

Vol 9 No 3

Don’t Sit So Close to Me: Restaurant Table Characteristics and Guest Satisfaction

Vol 9 No 2 Stephani K. A. Robson and Sheryl E. Kimes Ph.D.

The Job Compatibility Index: A New Approach to Defining the Hospitality Labor Market

Vol 9 No 1 Bill Carroll Ph.D. and Michael C. Sturman Ph.D.