Tras el éxito de nuestra Conferencia Eurhodip sobre Marketing de Ciudades, queremos llamar la atención de nuestros lectores sobre la 2ª Conferencia Internacional de Branding de Lugares (2nd International Place Branding Conference), que se celebrará en enero de 2011 en Bogotá, Colombia. Ares Kalandides, conferenciante en nuestra reunión sobre sus experiencias en Berlín y Bogotá, es miembro del Comité Organizador de esta Conferencia.
Thursday, January 20, 2011 - Saturday, January 22, 2011
Cámara de Comercio de Bogotá (Chapinero)
Following the success of the 1st International Place Branding Conference in Berlin in 2008, we will move one step closer to developing a ‘common language’ among the different disciplines involved. The conference aims at enriching the dialogue between academics, practitioners and city representatives who often approach very similar issues from different angles. It explicitly adopts an interdisciplinary and international perspective aiming to address the theme in its full complexity.
Contributions by scholars, researchers, doctoral students, practitioners, consultants and local/regional authorities are invited that address the general conference theme in divergent places, at different scales and in varied contexts. Empirical work and case studies that can offer new insights and best practice guidance are particularly encouraged. Contributions will preferably (but not exclusively) focus on one or more of the following conference sub-themes:
• Theoretical and methodological issues of place branding/marketing
• Conceptualization of place identity
• Involving local communities in place branding/marketing
• Place branding/marketing as a tool of urban and regional development
• Experiential Place Branding
• Assessment methods: how to measure place branding/marketing success
• Place branding and management of tourism destinations
• Branding the cultural and creative city
• Branding the green city
• International networks and place branding
• Place Branding through storytelling
*Why Bogotá?
In the past 10 years Bogotá has undergone radical changes and is today one of the most vibrant cities in the world both culturally and busines wise. But as is often the case, image takes a long time to follow reality. Bogotá is thus about to launch its new city marketing strategy and offers an excellent case study for the conference.
*Abstract Submission
Abstracts of no less than 250 and no more than 400 words should be sent as email attachments to: conference@inpolis.de , until 30th June 2010. Abstracts should clearly state the purpose and conclusions of the work to be described in the full paper and outline the relation of the paper to the conference theme and sub-themes. Abstracts should be written in English.
*Timetable
Deadline for abstract submission: 30th June 2010
Notification of acceptance: 15th July 2010
Early registration starts: 16th July 2010
Early registration ends: 31st August 2010
Late registration starts: 15th September 2010
Full paper submission: 31st December 2010
*Conference Registration and Fees
Please find the fees on the registration form.
Download: http://www.inpolis.de/inpo
*Scientific Committee
Greg Ashworth
Andres Coca-Estefaniak
Ares Kalandides
Mihalis Kavaratzis
Johannes Novy
Cathy Parker
Gareth Roberts
Edna Esperanza Rozo Bellón
*Conference Organisers
in:polis|urbanism
(http://www.inpolis.de/inpo
Georg Simmel Center for Metropolitan Studies - Humboldt University Berlin (http://www.g-s-zentrum.de/
*Conference Partners
Cámara de Comercio de Bogotá (http://camara.ccb.org.co/)
Institute of Place Management (http://www.placemanagement
Association for Place Branding & Public Diplomacy (http://www.nationbranding.
Universidad Externado de Colombia | Facultad de Administracion de Empresas Turísticas y Hoteleras (http://uexternado.edu.co/)
*Conference Secretariat
in:projectis|project management
email: conference@inpolis.com
*Further information
• Accommodation arrangements will be provided soon (not included in conference fee)
• For further organizational information please contact: conference@inpolis.com.
Página Web de la Conferencia: http://www.inpolis.de/inpolis-projektdetail_35_2nd-Place-Branding-Conference_en.html
Thursday, January 20, 2011 - Saturday, January 22, 2011Cámara de Comercio de Bogotá (Chapinero)
Calle 67 No. 8-32/44
Bogotá, Colombia
Following the success of the 1st International Place Branding Conference in Berlin in 2008, we will move one step closer to developing a ‘common language’ among the different disciplines involved. The conference aims at enriching the dialogue between academics, practitioners and city representatives who often approach very similar issues from different angles. It explicitly adopts an interdisciplinary and international perspective aiming to address the theme in its full complexity.
Contributions by scholars, researchers, doctoral students, practitioners, consultants and local/regional authorities are invited that address the general conference theme in divergent places, at different scales and in varied contexts. Empirical work and case studies that can offer new insights and best practice guidance are particularly encouraged. Contributions will preferably (but not exclusively) focus on one or more of the following conference sub-themes:
• Theoretical and methodological issues of place branding/marketing
• Conceptualization of place identity
• Involving local communities in place branding/marketing
• Place branding/marketing as a tool of urban and regional development
• Experiential Place Branding
• Assessment methods: how to measure place branding/marketing success
• Place branding and management of tourism destinations
• Branding the cultural and creative city
• Branding the green city
• International networks and place branding
• Place Branding through storytelling
*Why Bogotá?
In the past 10 years Bogotá has undergone radical changes and is today one of the most vibrant cities in the world both culturally and busines wise. But as is often the case, image takes a long time to follow reality. Bogotá is thus about to launch its new city marketing strategy and offers an excellent case study for the conference.
*Abstract Submission
Abstracts of no less than 250 and no more than 400 words should be sent as email attachments to: conference@inpolis.de , until 30th June 2010. Abstracts should clearly state the purpose and conclusions of the work to be described in the full paper and outline the relation of the paper to the conference theme and sub-themes. Abstracts should be written in English.
*Timetable
Deadline for abstract submission: 30th June 2010
Notification of acceptance: 15th July 2010
Early registration starts: 16th July 2010
Early registration ends: 31st August 2010
Late registration starts: 15th September 2010
Full paper submission: 31st December 2010
*Conference Registration and Fees
Please find the fees on the registration form.
Download: http://www.inpolis.de/inpo
*Scientific Committee
Greg Ashworth
Andres Coca-Estefaniak
Ares Kalandides
Mihalis Kavaratzis
Johannes Novy
Cathy Parker
Gareth Roberts
Edna Esperanza Rozo Bellón
*Conference Organisers
in:polis|urbanism
(http://www.inpolis.de/inpo
Georg Simmel Center for Metropolitan Studies - Humboldt University Berlin (http://www.g-s-zentrum.de/
*Conference Partners
Cámara de Comercio de Bogotá (http://camara.ccb.org.co/)
Institute of Place Management (http://www.placemanagement
Association for Place Branding & Public Diplomacy (http://www.nationbranding.
Universidad Externado de Colombia | Facultad de Administracion de Empresas Turísticas y Hoteleras (http://uexternado.edu.co/)
*Conference Secretariat
in:projectis|project management
email: conference@inpolis.com
*Further information
• Accommodation arrangements will be provided soon (not included in conference fee)
• For further organizational information please contact: conference@inpolis.com.
*With a special issue in the Journal of Place Management and Development
*Accredited CPD by the Institute of Place Management
*Accredited CPD by the Institute of Place Management
Página Web de la Conferencia: http://www.inpolis.de/inpolis-projektdetail_35_2nd-Place-Branding-Conference_en.html
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