Ponentes para la Conferencia Eurhodip: Angelique Lombarts sobre el saneamiento del barrio rojo de Amsterdam

El lunes 12 de julio, prominentes especialistas sobre Marketing de Ciudades de toda Europa hablarán sobre esta disciplina, y sobre cómo afecta al sector hotelero. Presentamos a la profesora Angelique Lombarts, que analizará un tema específico de la ciudad de Amsterdam:

The Amsterdam Red Light district, From Exploitation to Exploration: Leisure concepts in a transforming area

Insight in the struggles of transforming a world famous tourist area, for some the epitome of tolerance and freedom, for others the Sodom and Gomorra of the Western world, into an attractive area with a high standard of Quality of Life. How to change a neighbourhood while safeguarding its strengths and improving its deteriorating aspects.


Sobre la profesora Lombarts:
Angelique Lombarts holds a degree in Hotel Management (Maastricht Hotel Management School) and in Social Sciences, specialization in Culture, Organizations, and Management. (VU - Amsterdam).
 
She owns her own company AloA Consultancy (Marketing, Sales and Congress-management) advising companies on their strategic and commercial processes and assisting them with the implementation of their policies. Next to that, she gives trainings and workshops, and she acts as a moderator and speaks at (International) symposia and conferences.

Since February 2007, she works as Professor City Marketing & Leisure Management at Inholland University where her research evolves around the attractiveness of the city for tourists, organizations, and inhabitants.

Former (work) experiences include management positions in international hotel marketing & sales, in an international conference centre and in association management: the thread in these functions was being commercially responsible, managing organizational changes, managing several teams and disciplines (up to 75 people).

Currently, Angelique is taking her PhD in organization-anthropology on the complexity of multiparty private-public collaboration in the citymarketing of Amsterdam.

Enlaces: Conferencia Eurhodip
InHolland University
AloA Consultancy