El lunes 12 de julio, prominentes especialistas sobre Marketing de Ciudades y de Destinos de toda Europa hablarán sobre esta disciplina, y sobre cómo afecta al sector hotelero. Presentamos a Chris Foy, de VisitBritain que hablará de los Juegos Olímpicos y Paralímpicos y su significado para el turismo nacional de su país:Tourism & the London 2012 Olympic & Paralympic Games
Chris Foy analyzes the potential impact on the visitor economy from a major event such as the Olympic Games, and discusses how VisitBritain seeks to engage tourism businesses across the country in the event. VisitBritain is an award winning national tourism agency, responsible for marketing Britain overseas, working in partnership with thousands of organisations in the UK and overseas and ensuring that the country is marketed in an appropriate way in 35 markets around the world. Its web site visitbritain.com was mentioned in the latest Cornell Hospitality Report for as an outstanding innovative practice.Sobre Chris Foy, Jefe de la Unidad de los Juegos 2012 en VisitBritain:
Chris Foy is Head of VisitBritain’s 2012 Games Unit, developing the strategy, and actions to ensure that the whole of the UK visitor economy benefits from the 2012 Games. He joined VisitBritain in 2003 to manage relations with strategic partners across the UK. His tourism career includes spells with in London's visitor attaction sector and as business development manager at Visit London. In 2005 he became a non executive director of the Lancashire & Blackpool Tourist Board in the North West of England, and between 2007 and 2008 he was seconded to lead London's visitor welcome programme in preparation for the 2012 Games.
Link: Welcome to Tourism 2012 Games, http://www.visitbritain.com/en/campaigns/Tourism2012Games/
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